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Taaron Parsons

Creative Leader • Product Designer

  • Product & UX
  • Brand Design
  • Fine Art
  • About
  • Contact

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Business Model Discovery

Summary

This project is some discovery work and visiontyping for a change to the business model in which users would connect 1:1 with Ramsey Preferred Coaches in a pay-per-lead model.

Results

• Projected 17% increase in revenue
• Improved coach/client connection rate by 20% and led to an approximate 10% increase in customer (coaches) satisfaction.
• We also increased retention to 95%

Roles

Product: Ramsey+ / Un-authenticated users
P.M.: Dyllan Wilson
Dev: Josh Kennedy
Design: Taaron Parsons

Visuals

Expand the embedded figma file, or click below to view the full file natively in figma.

 
View Files in Figma
 

©2024 Taaron Parsons