This tool was created to coincide with the teaching content in one of the in-product courses. However, in its previous state, it was only accessible through the course description content buried deep in the site. Even so, the usability only accounted for first-time users, leaving the flow for returning users completely unthought.
• Despite the friction in the old experience, there was a resilient handful of active users who were able to use the tool (less than 2%).
• After these improvements, engagement with this tool climbed from less than 2% to almost 50%.
Product: EntreLeadership Elite
P.M.: Jered Mathews
Dev: Josh Pantana
Design: Taaron Parsons
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