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Taaron Parsons

Creative Leader • Product Designer

  • Product & UX
  • Brand Design
  • Fine Art
  • About
  • Contact

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Summary

This tool was created to coincide with the teaching content in one of the in-product courses. However, in its previous state, it was only accessible through the course description content buried deep in the site. Even so, the usability only accounted for first-time users, leaving the flow for returning users completely unthought.

Results

• Despite the friction in the old experience, there was a resilient handful of active users who were able to use the tool (less than 2%).
• After these improvements, engagement with this tool climbed from less than 2% to almost 50%.

Roles

Product: EntreLeadership Elite
P.M.: Jered Mathews
Dev: Josh Pantana
Design: Taaron Parsons

Visuals

Expand the embedded Figma file, or click below to view the full file natively in Figma, including fully interactive prototypes.

 
View Files in Figma
 

©2024 Taaron Parsons