Taaron Parsons

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Guided Path

Summary

Previous versions of the product had no clear direction of what a user was supposed to actually do first in the product. It was somewhat of a yard sale approach—just rummage around until you find something that interests you. To improve the experience, a prominent dashboard card and CTA lead to a summary of your stage of business, followed by a step-by-step layout of the scope of work and study for each stage.

Results

This was a zero-to-one endeavor with no baseline metric to increase. However, anecdotally, the response from users both unsolicited as well as in customer interviews was overwhelmingly positive.

Roles

Product: EntreLeadership Elite
P.M.: Jered Mathews
Dev: Joel Casteel (pre-production)
Design: Taaron Parsons

Visuals

Expand the embedded Figma file, or click below to view the full file natively in Figma.